What is your company’s servant purpose – its present day “reason for being”?
Most companies do not go to the length required to formalize their servant purpose and then communicate frequently to team members how their work contributes to that higher purpose.
Recent research from Gallup notes that only 4 in 10 US employees agree that they know what their company stands for and what makes it different from their competitors.
Higher purpose has been shown to boost company performance. A 2016 Harvard study found that companies with high purpose and high clarity from management systematically outperform companies with low purpose and low clarity.
A servant purpose statement has three elements. It states what your company does, for whom, and “to what end” – how what your company does improves customers’ quality of life.
In today’s three minute episode of my Culture Leadership Charge video series, I look at two different company’s purpose statements – one effective, one rather awful – and outline how to craft an effective servant purpose statement that inspires.
This is episode eighty-one of my Culture Leadership Charge series. Each episode is a 3-4 minute video that describes proven culture leadership and servant leadership practices that boost engagement, service, and results across your work teams, departments, regions, companies – and even homes and neighborhoods.
Have you responded to this month’s culture leadership poll? Add your perspective to two questions – it’ll take you less than a minute. Then click the “results” link to see what others from around the globe think!
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