How often have you seen change efforts fail? It happens all the time.

If your change effort isn’t gaining traction, I’ll bet you’re missing a key element – senior leaders championing the change, daily.

The greatest temptation is for senior leaders to assume that communicating the change – be it your your servant purpose, values and behaviors to your people – ensures they will embrace the change. They’ll align to your desired culture.

A communications campaign – putting up posters with your new values logo, your new servant purpose, your new values and behaviors, etc. – helps build awareness across the company. Awareness, alone, though, won’t change your culture.

The single most important lever to embed change is for senior leaders to be role models of the desired change.

Senior leaders have the greatest impact on shifting “awareness” of your desired culture to “demonstration “of your desired culture. Demonstration by staff throughout your organization won’t happen unless senior leaders invest time and energy daily reinforcing your company’s valued behaviors.

In today’s three minute episode of my Culture Leadership Charge video series, I share three critical practices senior leaders must use to embed and sustain their desired work culture.

This is episode eighty of my Culture Leadership Charge series. Each episode is a 3-4 minute video that describes proven culture leadership and servant leadership practices that boost engagement, service, and results across your work teams, departments, regions, companies – and even homes and neighborhoods.

You’ll find my Culture Leadership Charge episodes and more on my YouTube and my iTunes channels. If you like what you see or hear, please subscribe!Shortcode

Have you responded to this month’s culture leadership poll? Add your perspective to two questions – it’ll take you less than a minute. Then click the “results” link to see what others from around the globe think!

Photo © Adobe Stock – fizkes. All rights reserved.

S. Chris Edmonds

S. Chris Edmonds

Chris helps leaders create purposeful, positive, productive work cultures. He's a speaker, author, and executive consultant. He blogs, podcasts, and video casts. He is the author of The Culture Engine and six other books.
How do you like to learn? Read books | Listen to podcasts | Watch videos

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *