Over the last 12 months I’ve had the opportunity to respond to a number of RFP’s – requests for proposal. These requests often come from large companies or government agencies that want a service and want the best solution at the best price.

In my case, these organizations were interested in my services – culture consulting – so they invited my response.

In each of the RFP’s I was invited to, these organizations specified that they were seeking a training program to address their culture issues. The problem? A bent or broken culture isn’t going to be fixed by a training program.

By definition, a training program builds awareness and skills that leaders and team members can use on the job. Training is a great way to increase players’ awareness and skills in organizing their work, communicating effectively, project management, leading their project team, completing reports, welding a seam, packaging product, and tasks like these.

A bent or broken culture, unfortunately, is not an awareness or skills problem. It’s a clarity and accountability problem!

In today’s three-minute episode of my Culture Leadership Charge video series, I specify how to address work culture challenges with clarity (of servant purpose and values) and accountability (for purpose, values, and results).

My Culture Leadership Charge series features short (two-to-three-minute) videos that describe proven culture leadership and servant leadership practices that boost engagement, service, and results across your work teams, departments, regions, and even your entire company.

Each episode’s “charge” is a challenge for everyone in your organization – not just leaders – to refine their behaviors and ensure everyone is treated respectfully at all times.

You’ll find my Culture Leadership Charge episodes and more on my YouTube channel. If you like what you see, please subscribe!

#LifeLeadershipElevated Invest one day to boost your leadership effectiveness and reduce workplace drama. June 15, 2018. Denver, CO. Limited seating! Register: http://drtc.me/lev8 Share on X

Photo © Adobe Stock – kasto. All rights reserved.

How healthy is your workplace culture? To what degree is everyone treated with trust and respect in every interaction? Share your insights on Twitter, Facebook, and LinkedIn.

S. Chris Edmonds

Chris helps leaders create purposeful, positive, productive work cultures. He's a speaker, author, and executive consultant. He blogs, podcasts, and video casts. He is the author of two Amazon bestsellers: Good Comes First (2021) and The Culture Engine (2014).
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Reader Interactions


  1. Mark Deterding says

    I could not agree more with what Chris shares in this post/cast. I can attest to what he is saying first hand. I originally thought we just needed Situational Leadership Training and all would be well at an organization I used to work for. Chris wisely guided us that it was far more than that, and we engaged with him to help us drive a purpose-driven, values-based culture. He is a master at helping leaders drive a purposeful culture within their organization. Thanks for the work you are doing in this area Chris! You have truly positively impacted lives with your work!

    • S. Chris Edmonds says

      Very kind, Mark! Thank you.

      What is key to your experience is that leadership training would not have helped improve leadership effectiveness BEFORE your culture work. It worked wonders AFTER your desired culture was well-embedded. Timing is everything!

      Best to you –

Do you want to boost engagement by 40%?

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