In today’s three-minute episode of my Culture Leadership Charge video series, I’m grateful to tell you about my upcoming book, Good Comes First.

Written with the amazing Mark Babbitt, Good Comes First is a practical, step-by-step guide to creating a work culture that’s better for morale and for your bottom line.

For decades, business leaders around the globe have spent billions of dollars and countless hours attempting to improve employee engagement, decrease burnout, increase retention, and improve productivity. Yet most workplaces still suck: employees don’t feel valued, workplaces aren’t fun or compassionate, and performance is often lagging.

You’ve probably run into these issues in your organization, but like so many professionals today, you don’t have a clear understanding of how to fix them.

In Good Comes First, Mark and I go beyond theory, offering proven tools and actionable insights for achieving a work culture that treats employees with respect while inspiring amazing results.

The book teaches readers how to:

  • Appreciate why a good comes first culture is a business imperative – especially for younger generations.
  • Distance yourself from the competition that maintains an undefined work culture (one that most likely sucks).
  • Identify what “good” means for your company in today’s business climate – and in the future of work.
  • Define your uncompromising work culture with a foundation of respect AND results.
  • Formalize your team’s servant purpose so that everyone understands how what your team does improves lives and communities.
  • Specify respectful behaviors so your desired values are observable, tangible, and measurable.
  • Align your entire organization to your desired work culture.
  • Assess the quality of your work culture by measuring and monitoring how well your leaders and your executive team demonstrate your servant purpose, valued behaviors, strategies, and goals.
  • Hold everyone accountable for both respect and results through modeling, celebrating, measuring, coaching, and mentoring leaders and team members.
  • Implement real, needed change – and quit “thinking” about change and “talking” about change.
  • Become a change champion while creating a lasting positive legacy as a business leader.
  • Build a team of good people doing good work in a good company.

Don’t hesitate. You must create an environment that is purposeful, positive, and productive—where good comes first—and this book is the roadmap that will help you do exactly that.

Good Comes First is available for preorder now at your favorite online bookstore. It will be released on September 28, 2021. Learn more at

This is episode ninety-six of my Culture Leadership Charge video series. In these concise videos, I share the best practices for creating and sustaining a purposeful, positive, productive culture – where good comes first.

You’ll find my Culture Leadership Charge episodes and more on my YouTube, iTunes, and Amazon Podcast channels. If you like what you learn, please subscribe.

Have you responded to this month’s culture leadership poll? Add your ratings to two questions. It’ll take less than a minute. Once you vote, click “results” to see the responses from around the globe.

S. Chris Edmonds

Chris helps leaders create purposeful, positive, productive work cultures. He's a speaker, author, and executive consultant. He blogs, podcasts, and video casts. He is the author of two Amazon bestsellers: Good Comes First (2021) and The Culture Engine (2014).
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