Refine a Rural Healthcare Culture — with Amber “AJ” Jordan

The newest episode of the Mastering Workplace Culture features an honest, compelling conversation with Amber “AJ” Jordan, CEO of Desert Sage Health Centers—a rural healthcare organization that transformed culture, strengthened leadership, and rebuilt trust across multiple sites through values‑driven alignment and measurable accountability.

AJ shares how a single team conflict sparked her search for a stronger cultural foundation. What began with a book full of Post‑it notes led to a multi‑year journey grounded in transparency, data, and consistent leadership behavior. She describes the moment she realized she couldn’t improve culture through isolated fixes—the entire organization, beginning with the executive team, needed shared expectations, clearer communication, and a common language.

This episode takes you inside the realities of culture change in a close-knit rural setting: Young managers learning to lead, long‑standing interpersonal history, the strain of limited staffing pools, and the unique challenges of small‑town relationships. AJ explains how data‑driven insights, leadership vulnerability, Lean foundations, and repeated Executive Team Effectiveness surveys shaped a culture where respectful behavior mattered as much as performance.