For decades, talented people have tolerated old-school leaders that put results before respect, toxic company cultures, and workplaces-sometimes despite the best of intentions-that suck. Now is the time for leaders to create a work culture where good comes first for every employee-in every interaction. And where the doing of good leads directly to improved productivity, better customer service, increased retention rates, passionate employees, and higher profits.
Employees - your team leaders and team members - deserve a work environment that treats them, their efforts, their ideas, their contributions, and their accomplishments with respect. And yet today, despite two decades and billions of dollars spent on improving employee engagement and experience, employees tolerate far more disappointment than they experience good in today's workplaces. Pent up frustration with unjust systems and practices, demeaning treatment, self-serving decisions, unfair or unequal compensation, rare recognition, bullying, and worse have led employees to the boiling point.
In the coming years, employees will seek out and partner with organizations and leaders that validate employees' efforts, serve their communities, and make life better for their customers. Like metal to magnets, they'll seek out companies where good comes first.
Culture change is often needed before our company can realize its full potential. Before we start to see the business-focused results we expect and have promised, real change-not change driven by lip-service or mandated by decree-is required. And culture change is undoubtedly needed before we can attract, retain, and celebrate talented, engaged players-the top-tier players necessary to help your company excel in the long run.
The problem is that we've always been driven by results, so we've never asked leaders to change their work culture. Even if we did, most leaders don't know how.
This book provides the direction needed for that change-change build upon the foundation and cornerstones required to ensure good comes first-a work culture that is purposeful, positive, and productive.
Good Comes First is not a theoretical treatise. The authors' servant purpose-their reason for being within the book's pages-is to take readers beyond a simple understanding of the elements that lead to highly-functional work cultures. Instead, they wrote this book to present proven and actionable strategies that-when implemented in collaboration with your work teams-create a work culture that ensures good comes first for employees, customers, leaders, and stakeholders.
In other words, this book-based on the authors' fifty combined years of experience in driving sustainable and impactful organizational change-will help you actually do it. The authors' ultimate satisfaction will come when you, in your organization, apply the concepts in this book to make respect as important as results. Step-by-step, the book specifies the practices and tools needed to build and sustain a Good Comes First work culture.
Good Comes First guides you to successfully implement three phases of our proven culture change process:
- Define your desired work culture through a formalized organizational constitution, which specifies your servant purpose, values, and measurable behaviors, strategies, and goals;
- Align your desired work culture by modeling, coaching, measuring, and celebrating aligned players and practices, and;
- Refine your desired work culture by coaching and mentoring players and adjusting practices that don't align with your organizational constitution.
As the steps unfold, readers benefit from the been-there-done-that experience of leaders who have already built uncompromising company cultures. The book shows you where potential barriers to success hide-and how to push through them. The book points out which areas are most likely to cause frustration. And Good Comes First illuminates those moments when you will feel the most satisfaction and gain the most traction.
As a leader, you already know most change efforts stall or fail, so you are aware that culture change is not easy. But after reading this book, you will see that, done right, change is not just possible . . . change is practical, powerful, and profitable.
And you-the reader-will be the right person, at the right time, to make that change happen.