What drives your business today? If asked, would team members say your business’ primary “reason for being” is making money (or widgets) – or something more meaningful?
If your organization is like most on this planet, team members have been taught over time that results – making money or delivering your products and services – is the company’s sole purpose. The problem with that? Very few in your organization receive any direct benefit from making money. The impact on their work lives is negligible.
Worse, team members feel disconnected from any meaningful purpose at work. They’re doing a repeatable set of activities daily. They are insulated from the customer. They’re not serving the customer, they’re cogs in a wheel.
It’s no wonder that research like TinyPulse’s 2014 engagement and culture report found that only 21% of employees feel strongly valued at work!
In today’s episode of my Culture Leadership Charge video series, I outline a better way: servant purpose. Leaders can change the dynamic by helping all employees understand how their work helps improve communities – and helps improve customers’ quality of life daily.
My Culture Leadership Charge series features short (two-to-three-minute) videos that describe proven culture leadership and service leadership practices that boost engagement, service, and results across your work teams, departments, regions, and even your entire company.
Each episode’s “charge” is a challenge for everyone in your organization – not just leaders – to refine their behaviors and ensure everyone is treated respectfully at all times.View @scedmonds #Culture #Leadership Charge video series on @YouTube http://drtc.me/ytube & @Vimeo http://drtc.me/vimeo Click To Tweet
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