Dollarphotoclub_77730279a-2I’m a rational thinker. There are times it helps me serve others well. And, there are times when it becomes a hurdle to helping others truly understand what I do!

When I’m not able to clearly and simply describe what I do, that’s not a good thing.

For example, when people ask me what I do, I typically outline my culture change process. I describe the logical phases of how I help leaders create and manage to an organizational constitution – and what the benefits are to them as leaders, to their team, to their customers, etc.

When I’m done explaining what I do, I am rather pleased with myself. I’m convinced that I am being clear and concise. The reality is that I’m not being clear, at all.

My response actually inhibits others’ understanding, because my answer assumes they know a LOT about team dynamics, servant leadership, and the powerful impact of team culture. Those are unfair assumptions on my part!

I needed guidance to craft a clear, pure description of what I do and why I do it. That description needs to reflect the beneficial impact I have on clients.

That description needs to stand alone, without the requirement of background knowledge to “interpret” what I’m saying and what I mean.

I’m grateful to David Greer and Mark Deterding for helping me reach this clarity. They are outstanding coaches who didn’t let me off the hook when I kept returning to my comfortable process description.

Here’s my current thinking on my value proposition.

I get people to embrace a better way of living, leading, and serving.

I help people transform from a task-driven, competitive existence to a purpose-driven, values-aligned existence.

I accomplish these beneficial impacts by walking beside each person I counsel, first guiding their understanding of this better way, then guiding their embracing of this better way, in every interaction with family, colleagues, neighbors, and strangers.

When a client internalizes this better way, he or she confidently navigates the challenges, temptations, and opportunities that arise daily at work, at home, and in their community.

My strongest contribution to others is my ability to enable that internalization.

This description of my value proposition feels good and feels right to me. I know I’ll continue to wordsmith it – but the core of it feels right.

How do you describe what you do and why you do it? How clear and concise is your description of your beneficial impact on people every day? Share your insights on Twitter, Facebook, LinkedIn and Google +.

How healthy is your team or company’s culture? Don’t guess – get the data with my online Culture Effectiveness Assessment.

Want hands-on guidance for boosting productivity while reducing drama at work? Join me in Denver for my Culture Leadership Roundtable. This series, based on my book, The Culture Engine, meets one-morning-a-month starting in March.

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The music heard on these podcasts is from one of my songs, “Heartfelt,” copyright © 2005 Chris Edmonds Music (ASCAP). I play all instruments on these recordings.

S. Chris Edmonds

Chris helps leaders create purposeful, positive, productive work cultures. He's a speaker, author, and executive consultant. He blogs, podcasts, and video casts. He is the author of The Culture Engine and six other books.
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